Video marketing is all of the rage. How do we know how to use them strategically to our advantage? One of the key points is to understand the purpose of the types of videos, including a preview videos.
In short, video pins are supposed to be attention-grabbers. They should be short and to-the-point. Your goal is for the viewer to click through or save.
A video preview should be more in-depth and longer. This is where you can add more text, highlight more features of your product, and add music/sound. The customer is already viewing your product on TPT, so you already have their attention! They may be watching your video to get a closer look at your resource.
Want to learn more about creating high-quality preview videos that actually lead to sales? Check out our program Premiere Previews!
Video Pins
Think of a video pin the same way you would think of your product cover. What is the sole purpose of the product covers?
To get people to click on your product!
This is what you want to happen through your video pins. You want people to save or click through to your product.
A video pin should be filmed in a square or vertical format (not horizontal).
Here’s what you should include in the pins:
- An attention-grabbing beginning. Make sure that the most attention-grabbing footage is what plays when someone scrolls by. Many times this is the product in its finished state.
- After showing the finished product, you can get to the product-in-action. Do a quick overview of how to use the product. This can be sped up through an app on your phone or computer.
- A call-to-action (CTA)! The header of your pins should tell the viewer what to do. Example: Teach informative writing with ocean animals!
- The video should take up AT LEAST 50% of the pin.
Here’s what you should NOT do in your pins:
- Have more than 30 seconds of footage
- Throw too much information at the viewer. This means you don’t want tons of text popping up. You simply want to grab the viewer’s attention and keep their eyes on the footage.
- Although some like it, music does not do well on video pins! I personally stop watching video pins when there’s music, or I turn off the sound on my phone/computer. Don’t put music on your pins if you want them to perform better.
Preview Videos
Think of a preview video the same way you would think of the product’s description, or the PDF preview you’ve uploaded.
You have the customer’s attention. They’re already looking at your product and deciding whether or not they want to buy it. They want to see more, which is why product previews exist!
You can do even more with a product preview video. Show the customer how to use the product and show it in action.
The difference here is that, if necessary, you want to have 1-2 minutes of video. Slow down your footage so the customer can really see what’s going on. Give more information. Add more text.
A product preview video should be filmed horizontally, like a Youtube video would be.
Here’s what you should include in a preview video:
- Text that explains your product as the footage plays (but not too much text!)
- An overview of the highlights of your product
- Slow it down– this should not be as fast as a video pin. Let the customer see your product well!
- Add music if you wish to give the customer a feel for your product
- Positive feedback you’ve received about the product
- Anything you find relevant
Here’s what you should not include in a preview video:
- Tons and tons of text. Yes, you should have some that go over the highlights of your product, but keep it short and easy to read.
- Really fast footage– don’t speed up your footage too much. Let the customer see the product and its components.
In general, keep your pins quick and attention-grabbing, while making your preview videos a more in-depth look at what you’re selling. For more information, feel free to check out or enroll in Premiere Previews and get started this summer!